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Escribir para la empresa


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General information

Author: Felipe Portocarrero | Natalia Gironella
Languages: Spanish, English
Estimated study time: 50 min
Publication date: May 2021
Method of delivery: learningCloud sprint, SCORM, xAPI
Status: Available
Image

Escribir cualquier documento para la empresa requiere un planteamiento previo del redactor: el de pensar que debe esforzarse para que el lector lo asimile con facilidad.

Lo habitual es que en el trabajo estemos atareados y recibamos gran cantidad de informaciones a través de múltiples canales. El redactor «de empresa» debe hacerse un hueco entre todo esto, es decir, conseguir atraer la atención sobre sus escritos y facilitar su lectura y comprensión.

Si redactamos textos claros y los presentamos de forma atractiva, será más fácil captar el interés de los receptores y lograr los propósitos que nos planteemos en nuestros mensajes.

¿Qué aprenderás?

  • A reconocer los requisitos que debe cumplir un buen texto empresarial.
  • A estructurar y redactar tus textos de manera que cumplan estos requisitos.
  • A manejar recursos gráficos y de contenido que te permitirán escribir textos directos y eficaces.
  • A conocer claves para confeccionar buenos informes, propuestas, cartas y presentaciones en PowerPoint.

Contenidos del curso

  1. Cómo procesamos la información
  2. Condicionantes de la escritura en la empresa
  3. Sigamos un modelo de redacción: el periódico
  4. Manos a la obra: las fases para redactar un buen texto
  5. Claves para confeccionar una propuesta
  6. Claves para hacer una presentación en PowerPoint
  7. Claves para redactar una carta
  8. Experimenta

General information

Author: Felipe Portocarrero | Natalia Gironella
Languages: Spanish, English
Estimated study time: 50 min
Publication date: May 2021
Method of delivery: learningCloud sprint, SCORM, xAPI
Status: Available
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