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Internacionalización - Estrategias ganadoras - Netex
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Internacionalización – Estrategias ganadoras


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General information

Languages: Spanish
Estimated study time: 4 h
Publication date: May 2021
Method of delivery: learningCloud sprint
Status: Available
Skill Set: Internationalization
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Internacionalizarse es un objetivo prioritario para muchas empresas. Si tienes una empresa saneada, con un buen producto, reputación, potencial de escalar, es una alternativa para tu crecimiento más que factible. Pero salir al exterior no es la única forma de crecer. En este curso aprenderás más sobre el cómo y el cuándo salir a internacionalización.

¿QUÉ APRENDERÁS?
  • Describir qué es el proceso de internacionalización y realizar algunas distinciones útiles con otros conceptos relacionados.
  • Conocer las principales ventajas de este modo de crecimiento empresarial.
  • Señalar las principales recomendaciones sobre qué es necesario asumir y aprender antes de abordar un proceso de este tipo.
  • Comprender cómo este proceso convive con el negocio previo, y los requisitos previos para que su implantación sea exitosa.
CONTENIDOS DE LA COLECCIÓN
  • ¿Qué implica ser internacional?
  • Etapas de la internacionalización
  • Formas de acceso a los mercados
  • Alternativas de entrada a los mercados
  • Evolución y tendencias del comercio internacional
  • El marco de distancia CAGE
  • ¿Cómo determinar los mercados objetivo?
  • ¿Cuándo internacionalizarse?
  • Creación internacional de valor
  • Modelo AAA de estrategias
  • Plan de internacionalización
  • Claves de éxito internacional

General information

Languages: Spanish
Estimated study time: 4 h
Publication date: May 2021
Method of delivery: learningCloud sprint
Status: Available
Skill Set: Internationalization
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