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¿Necesito un community manager? - Netex
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¿Necesito un community manager?


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General information

Author: Dolors Reig
Languages: Spanish, English
Estimated study time: 20 min
Publication date: May 2021
Method of delivery: learningCloud sprint, SCORM, xAPI
Status: Available
Image

¿Qué aprenderás?

  • Cuáles son algunas de las nuevas profesiones relacionadas con los social media.
  • Si es conveniente o no introducir un community manager, según el tipo de organización.
  • Qué características debe reunir un community manager.
  • Cuál es la función de un community manager.
  • En qué consiste la planificación de una estrategia de social media.

Descripción

Cada vez más empresas tienen presencia en las redes sociales y esto nos hace plantearnos diferentes cuestiones. ¿Es necesario estar presente en todas las redes del momento? ¿Con qué frecuencia hay que interactuar con la comunidad de usuarios?

En este learningCoffee abordaremos el papel del community manager, el gestor de estas comunidades virtuales. Es un perfil multidisciplinar y sus funciones son amplias y variadas, pero responde siempre a una estrategia integrada de toda la organización.

Contenidos del curso

  1. Aproximación a la figura del community manager
  2. Nuevo entorno, nuevas profesiones
  3. ¿Qué es y a qué se dedica un community manager?
  4. Conocimientos del community manager
  5. Tipos de community manager para diferentes necesidades
  6. ¿Qué pasos va a dar un community manager por mi empresa?
  7. Experimentar

General information

Author: Dolors Reig
Languages: Spanish, English
Estimated study time: 20 min
Publication date: May 2021
Method of delivery: learningCloud sprint, SCORM, xAPI
Status: Available
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