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Neuromarketing y toma de decisiones - Netex
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Neuromarketing y toma de decisiones


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General information

Author: Mikel Alonso
Languages: Spanish
Estimated study time: 5 min
Publication date: August 2022
Method of delivery: SCORM, URL
Status: Available
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Pensamos que somos racionales cuando tomamos decisiones. Sin embargo este proceso tiene fases inconscientes y emocionales que son mucho más relevantes y que, además, hoy día se pueden monitorizar gracias a la neurociencia.

Mikel Alonso. Experto en neuromarketing, neuroventas y neurociencia aplicada a la empresa. CEO Brain Data Company. Profesor UCM/UC3M

General information

Author: Mikel Alonso
Languages: Spanish
Estimated study time: 5 min
Publication date: August 2022
Method of delivery: SCORM, URL
Status: Available
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