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Margarita Álvarez - Netex
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Margarita Álvarez

Chief Marketing Communication Officer de Grupo Adecco (2011-2018), presidenta Instituto Coca-Cola de la Felicidad (2005-2009).
El único secreto es que de verdad te preocupe la gente
Languages: Castellano, Inglés

Biography

Margarita Álvarez Pérez de Zabalza ha sido nombrada por la revista Forbes como una de las 50 mujeres más poderosas de España y elegida tres años consecutivos como una de las 100 mujeres más influyentes de nuestro país.

Su carrera ha estado ligada a puestos de alta dirección en multinacionales, teniendo además experiencia en el ámbito empresarial con la creación y gestión de tres compañías. Vinculada durante 15 años a Coca-Cola, donde ha desempeñado varios cargos como adjunta al presidente, experiental marketing manager y presidenta del Instituto Coca-Cola de la Felicidad.

Como responsable de Thought Leadership a nivel mundial del Grupo Adecco, lideró la estrategia de reputación de 62 países, patrona de la Fundación Adecco y directora de Marketing y Comunicación Iberia y Latinoamérica. Fundadora y directora general del Observatorio de Innovación en el Empleo y la Educación (OIEE), una iniciativa cuyo objetivo es mejorar la situación actual del mercado laboral.

CONFERENCIAS

Felicidad, ¿una moda?

•¿Qué es y qué no es?

•Dónde encontrarla

•El trabajo de trabajarla

•Algunas claves universales

La transformación digital que no es digital

•La transformación y la aversión al Cambio

•La transformación de las personas

•Cuando la tecnología te ayuda a ser más humano

Thought Leadership: de aprender a pronunciarlo a ser capaces de implementarlo

•El alma de las empresas

•Cómo hacemos sostenibles a las empresas

•Convertirte en un referente

Diversidad y empresas

•El futuro pasa por la diferencia

•En qué momento una empresa necesita personas diferentes