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Susana Campuzano - Netex
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Susana Campuzano

Experta en gestión de firmas de lujo. Autora de "El Universo del Lujo". Directora del Programa de Dirección y Gestión Estratégica del Universo del Lujo de IE BUSINESS SCHOOL
Languages: Castellano, Francés

Biography

Susana Campuzano comenzó su andadura en el mundo del Arte, trabajando en la empresa privada en 1986. Más tarde, se incorpora al equipo responsable de implantar Chanel en España, donde permanece durante trece años, primero como Directora de Formación, Promociones, con responsabilidad en la implantación de Grandes Almacenes. En 1995 fue nombrada Directora de Marketing, posición en la que permanece siete años, y en la que tiene la oportunidad de efectuar grandes lanzamientos como el perfume Egoiste, Allure o la línea de Cosméticos Precisión.

Más tarde Susana se especializó en Marketing del Lujo de la mano de IE Business School, creando el primer seminario que trata el sector del lujo en España, así como con la publicación en 2003 del libro “El Universo del Lujo, una visión global y Estratégica para amantes y profesionales del lujo”, Mc. Graw Hill. Más adelante trabaja en la distribución de moda como Directora de Marketing y Comunicación de la multinacional líder en la gestión de Outlets Value Retail, y en el sector de la Joyería-Diamantes, tras su paso como Business Director de De Beers en España.

Tras su labor que formadora en grandes escuelas y universidades, así como conferenciante y asesora, en 2005 funda su propia empresa, Luxury Advise que dirige desde entonces. En 2007 crea junto a IE Business School el primer programa de Dirección y Gestión estratégica del Universo del lujo, que se completa en 2015 con la creación del programa de Gestión y Marketing de productos y Servicios de lujo.