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MICASO, el acrónimo de la decisión de compra - Netex
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MICASO, el acrónimo de la decisión de compra

Marketing y Ventas

General information

Author: Mónica Mendoza
Languages: Castellano
Estimated study time: 5 min
Publication date: agosto 2022
Method of delivery: SCORM, URL
Status: Disponible
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Para tener éxito en la venta, es fundamental conocer la motivación de compra de nuestro cliente. Y para hacerlo bien, Mónica utiliza un acrónimo fácil de recordar, MICASO, que ayuda a identificar las principales motivaciones que puede tener un comprador.  

Mónica Mendoza. Experta en ventas, marketing, orientación al cliente, motivación e inteligencia emocional

General information

Author: Mónica Mendoza
Languages: Castellano
Estimated study time: 5 min
Publication date: agosto 2022
Method of delivery: SCORM, URL
Status: Disponible
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